Saturday, April 28, 2007

Chinese Zodiac

Do you know what is your Chinese Zodiac animal? You do not have one? Well, everyone has one, if you do not know, you just need to find it. please check here to find out your Chinese Zodiac animal.

The coaster as seen in the picture is one of my favorite item. Rooster is definitely a great choice for kitchen and daily items such as apron and coaster. Check your Chinese Zodiac animal and choose one of the product with it at my store.

Monday, April 23, 2007

How to price your painting right?

Pricing is a complex subject and it might take a semester (4 month) to learn. (At least that is what my school said) Start your price low in fancy business term called penetration pricing. You are hoping the low price will attract more buyers and gain market share quickly but often time you will attract more bargain hunters and they will switch once you increase the price because expected price is low. At the same time, you will need to sell for high volume in order to achieve your sales goal. It is also difficult to lower your price in the future.

The solution is to set your desirable and reasonable price and run special at the same time. The perceived price will still be high but the initial price will be low for you to enter the market easier. The special will run in short term and then the price will go back to normal (high).

Saturday, April 21, 2007

Best seller or Best painter?

I still remember the little story in the book "rich dad , poor dad". One talented reporter refused and got offensive after the author Robert told her to take sales class, she replied" I am a writer, not a sales man." Robert then point out the cover of his book and said" The cover shows best seller, not best writer". Same theory will apply to your art works. You will not want your work worth millions after you die like Van Gogh. You want them worth millions now.

It does not matter you sell your work on e bay or online gallery, you will need to spread the word out. Regardless how good is your work, please remember, if no one knows, it is not good enough. You can get gallery or your agent to help, but no one will promote your work as hard as you do.
You can think being a salesman is necessary evil if you want to.